Dr. William P. Eveland

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Ohio State University
College of Social and Behavioral Sciences
School of Communication
Associate Professor
Professional Headshot of William P. Eveland

Mailing Address

School of Communication
3139 Derby Hall
154 North Oval Mall
Columbus, Ohio 43210
United States

Contact Information

Phone: (614) 247-6004
eveland.6@osu.edu
http://www.comm.ohio-state.edu/People/Faculty/WilliamEveland.aspx

Qualifications

Ph.D., University of Wisconsin-Madison, Mass Communication, 1997.
M.A., University of Delaware, Communication, 1993.
B.A., University of Delaware, Communication, 1991.

Expertise and Research Interests

My research is centrally concerned with how individuals process information and learn through the process of communication. I am particularly interested in learning from news media sources and through political conversations. In my view, learning can be categorized into more factual or verifiable information (e.g., political knowledge, science literacy), the structure of knowledge (e.g., schemas, concept maps), and perceptions and beliefs (e.g., perceptions of public opinion, social reality, media biases), all of which are influenced by various forms of communication. I am interested in how learning varies based on individual background characteristics, motivations, and information processing. I am also interested in how learning varies across media due to content and structural differences in television news, traditional newspapers, and new media technologies like the World Wide Web.

Keywords

COS Keywords:

Citizenship, Electronic Media, Human Learning and Memory, Internet or World Wide Web (WWW), Journalism, Mass Communication, Mass Media, Newspapers, Political Science, Public Opinion, Television.

Additional Terms:

Knowledge, Learning, Media, News, Politics.

Languages

(Reading, Writing, Speaking)

English: (Fluent, Fluent, Fluent)

Memberships

Association for Education in Journalism and Mass Communication
International Communication Association

Honors and Awards

2007, Krieghbaum Under 40-Award, Association for Education in Journalism & Mass Communication
2003, Young Scholar Award, International Communication Association

Previous Positions

1998-2000, Assistant Professor, University of California, Santa Barbara, Letters and Science, Communication
1996-1998, Associate Researcher, University of Wisconsin-Madison, School of Education, Wisconsin Center for Education Research, National Institute for Science Education

Funding Received

  • Center for Information and Research on Civic Learning and Engagement (CIRCLE): The Long-Term Impact of High School Civics Curriculum on Political Knowledge, Democratic Attitudes, and Civic Behaviors: A Multi-Level Model of Direct and Mediated Effects Through Communication, $68,000, 2006 to 2007.

Publications

  • Eveland, Thomson (2006) Is it talking, thinking, or both? A lagged dependent variable model of discussion effects on political knowledge, Journal of Communication, 56, 523-542
  • D. V. Shah, J. Cho, W. P. Eveland Jr., N. Kwak (2005) Information and expression in a digital age: Modeling Internet effects on civic participation, Communication Rsearch, 32, 531-565
  • Eveland, Hayes, Shah, Kwak (2005) Observations on estimation of communication effects on political knowledge and a test of intracommunication mediation, Political Communication, 22, 505-509
  • Eveland, Hayes, Shah, Kwak (2005) Understanding the relationship between communication and political knowledge: A model-comparison approach using panel data, Political Communication, 22, 423-446
  • Y. I. Liu, W. P. Eveland Jr (2005) Education, need for cognition, and campaign interest as moderators of news effects on political knowledge: An analysis of the knowledge gap, Journalism & Mass Communication Quarterly, 82, 910-929
  • William P. Eveland, Jr., The effect of political discussion in producing informed citizens: The roles of information, motivation, and elaboration, Political Communication, 21, 177-193, 01 Apr 2004
  • William P. Eveland, Jr., Krisztina Marton, & Mihye Seo, Moving beyond ‘just the facts’: The influence of online news on the content and structure of public affairs knowledge, Communication Research, 31, 82-108, 2004
  • William P. Eveland, Jr., Juliann Cortese, Hee Sun Park, & Sharon Dunwoody, How Web site organization influences free recall, factual knowledgte, and knowledge structure, Human Communication Research, 30, 2004
  • William P. Eveland, Jr. & Dhavan V. Shah, The impact of individual and interpersonal factors on perceived news media bias, Political Psychology, 24, 101-117, 2003
  • Jessica Abrams, William P. Eveland, Jr., & Howard Giles, The effects of television on group vitality: Can television empower nondominant groups?, Communication Yearbook, 27, 193-219, 2003
  • William P. Eveland, Jr., A mix of attributes approach to the study of media effects and new communication technologies, Journal of Communication, 53(3), 395-410, 2003
  • William P. Eveland, Jr., Dhavan V. Shah, & Nojin Kwak, Assessing causality: A panel study of motivations, information processing and learning during campaign 2000, Communication Research, 30, 359-386, 2003
  • William P. Eveland, Jr., Sharon Dunwoody, An investigation of elaboration and selective scanning as mediators of learning from the Web versus print, Journal of Broadcasting and Electronic Media, 46, 34-53, 2002
  • William P. Eveland, Jr., News information processing as mediator of the relationship between motivations and political knowledge, Journalism & Mass Communication Quarterly, 79, 26-40, 2002
  • Amy I. Nathanson, William P. Eveland, Jr., Hee Sun Park, & Bryant Paul, Perceived media influence and efficacy as predictors of caregivers' protective behaviors, Journal of Broadcasting and Electronic Media, 46, 385-410, 2002
  • William P. Eveland, Jr., Mihye Seo, & Krisztina Marton, Learning from the news in campaign 2000: An experimental comparison of TV news, newspapers and online news, Media Psychology, 4, 352-378, 2002
  • William P. Eveland, Jr., Sharon Dunwoody, User control and structural isomorphism or disorientation and cognitive load? Learning from the Web versus print, Communication Research, 28, 48-78, 2001
  • William P. Eveland, Jr., Sharon Dunwoody, Applying research on the uses and cognitive effects of hypermedia to the study of the World Wide Web, Communication Yearbook, 25, 2001
  • William P. Eveland, Jr., The cognitive mediation model of learning from the news: Evidence from non-election, off-year election, and presidential election contexts, Communication Research, 28, 571-601, 2001
  • Douglas M. McLeod, Benjamin H. Detenber, & William P. Eveland, Jr., Behind the third-person effect: Differentiating perceptual processes for self and other, Journal of Communication, 51(4), 678-695, 2001
  • Patricia Moy, Dietram A. Scheufele, William P. Eveland, Jr., & Jack M. McLeod, Support for the death penalty and rehabilitation: Question artifact or communication effect?, Journal of Applied Social Psychology, 31, 2230-2255, 2001
  • Dietram A. Scheufele & William P. Eveland, Jr., Perceptions of 'public opinion' and 'public' opinion expression, International Journal of Public Opinion Research, 13, 25-44, 2001
  • William P. Eveland, Jr., Dietram Scheufele, Connecting news media use with gaps in knowledge and participation, Political Communication, 17, 215-237, 2000
  • William P. Eveland, Jr., Sharon Dunwoody, Examining information processing on the World Wide Web using think aloud protocols, Media Psychology, 2, 219-244, 2000
  • William P. Eveland, Jr., Amy I. Nathanson, Benjamin H. Detenber, Douglas M. McLeod, Rethinking the social distance corollary: Perceived likelihood of exposure and the third-person perception, Communication Research, 26, 275-302, 1999
  • William P. Eveland, Jr., Douglas M. McLeod, The effects of social desirability on perceived media impact: Implications for third-person perceptions, International Journal of Public Opinion Research, 11, 315-333, 1999
  • William P. Eveland, Jr., Sharon Dunwoody, Users and navigation patterns of a science World Wide Web site for the public, Public Understanding of Science, 7, 285-311, 1998
  • William P. Eveland, Jr., Jack M. McLeod, Edward M. Horowitz, Communication and age in childhood political socialization: An interactive model of political development, Journalism & Mass Communication Quarterly, 75, 699-718, 1998
  • Douglas M. McLeod, William P. Eveland, Jr., Amy I. Nathanson, Support for censorship of violent ans misogynic rap lyrics: An analysis of the third-person effect, Communication Research, 24, 153-174, 1997
  • William P. Eveland, Jr., Interactions and nonlinearity in mass communication: Connecting theory and methodology, Journalism & Mass Communication Quarterly, 74, 400-416, 1997
  • Michael Pfau, William P. Eveland, Jr., Influence of traditional and non-traditional news media in the 1992 election campaign, Western Journal of Communication, 60, 214-232, 1996
  • Jack M. McLeod, Katie Daily, Zhongshi Guo, William P. Eveland, Jr., Jan Bayer, Seungchan Yang, Hsu Wang, Community integration, local media use, and democratic processes, Communication Research, 23, 179-209, 1996
  • William P. Eveland, Jr., Douglas M. McLeod, Nancy Signorielli, Actual and perceived U.S. public opinion: The spiral of silence during the Persian Gulf war, International Journal of Public Opinion Research, 7, 91-109, 1995
  • Douglas M. McLeod, William P. Eveland, Jr., Nancy Signorielli, Conflict and public opinion: Rallying effects in the Gulf War, Journalism Quarterly, 71, 22-33, 1994
  • William P. Eveland, Jr., Douglas M. McLeod, Amy I. Nathanson, Reporters vs. undecided voters: An analysis of the questions asked during the 1992 presidential debates, Communication Quarterly, 42, 390-406, 1994

Profile Details

Last Updated: 9/27/2007

COS Expertise ID #957077
Reference this profile directly: http://myprofile.cos.com/ChipEveland