Prof. Robert R. Basow

powered by
COS Expertise®
University of Kansas
School of Journalism and Mass Communications
Strategic Communications (Advertising)
Associate ProfessorAppointed: 1987
Professional Headshot of Robert R. Basow

Mailing Address

208 Stauffer-Flint Hall
University of Kansas
Lawrence, Kansas 66045-2350
United States

Contact Information

Phone: (785) 864-7633
basow@ku.edu

Qualifications

M.B.A., Saint Louis University, 1971.

Expertise and Research Interests

Twenty-one years of teaching experience in Strategic Communication (advertising and marketing communications) at the William Allen White School of Journalism and Mass Communications, University of Kansas.

Twenty years of professional experience in advertising and product management with Ralston Purina Company, St. Louis, a global marketer of consumer and agricultural products.

Other Expertise

National Institute for Computer-Assisted Reporting, "Boot Camp" 1/2005.
Fulbright Professor at Lanzhou University, Gansu Province, Peoples Republic of China, Spring 2002. Taught advertising or media research in China. Organized Media Ethics seminar for Chinese journalists in Beijing (5/2002).

Conducted research, taught, consulted and provided training to professionals in Kyrgyzstan, South Korea, Albania, Croatia and Costa Rica.

Future Research

Research focuses on media usage habits and preferences in developing nations. Conducted pioneering studies of media usage in Bishkek, Kyrgyzstan (1996) and Lanzhou, China (2002).

Industrial Relevance

Very familiar with the business environment in China, Central Asia and Eastern Europe, particularly in advertising and marketing communications.

I have studied Chinese and Russian, enough to be comfortable in countries where these languages are spoken. I taught in English in China and Kyryzstan. I claim no proficiency with language but have worked in several countries.

Keywords

COS Keywords:

Advertising, Journalism.

Additional Terms:

China Advertising.

Languages

(Reading, Writing, Speaking)

Chinese, Mandarin
Russian

Memberships

Investigative Reporters & Editors

Honors and Awards

2002, Fulbright Professor, Council for International Exchange of Scholars, Lanzhou University, Gansu Province, Peoples Republic of China, Journalism: Advertising & Marketing Communications, Media Research & Management

Previous Positions

1967-1987, Ralston Purina Company, Product and Brand Management

Funding Received

  • International Research and Exchanges Board (IREX): Marketing Consulting in Albania, $10,000, Jun 2000 to Jul 2000.
  • Council for International Exchange of Scholars: Fulbright Professorship to China, $30,000, Feb 2002 to Jun 2002.
  • International Research and Exchanges Board (IREX): Marketing Consulting in Croatia, $5,000, 1998 to .
  • International Research and Exchanges Board (IREX): Media Research in Kygrzystan, $8,000, 1996 to .
  • Korean Press Association: Media Consulting, $5,000, 1996 to .

Publications

  • The Advertising Industry: an American Business Comes of Age in China, Presented at Sino-U.S. Communications Conference, Changchun, PRC, June 2002
  • Basow, Robert R., Advertising in China: the Great Wall and the Opening Door, Mass Communication Review, Special Issue, 1.

Profile Details

Last Verified: 1/23/2008

COS Expertise ID #139613
Reference this profile directly: http://myprofile.cos.com/basow