Dr. Steven W. Hartley

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University of Denver
Daniels College of Business
Marketing
Professor

Mailing Address

2101 S. University Blvd.
University of Denver
Denver, Colorado 80208
United States

Contact Information

Phone: (303) 871-2144
Fax: (303) 871-2323
shartley@du.edu

Qualifications

Ph.D., University of Minnesota, 1983.
M.B.A., University of Minnesota, 1981.
B.M.E., University of Minnesota, 1978.

Expertise and Research Interests

My current areas of interest and expertise lie in the field of marketing. Of particular interest are marketing planning, marketing research, and the use of survey research in litigation.

Keywords

COS Keywords:

Business Administration, Marketing, Marketing Research.

Additional Terms:

Business Administration, Business to Business Marketing, Marketing, Marketing Planning, Marketing Research, New Product Development, Survey Research in Litigation.

Memberships

American Marketing Association
Association for Consumer Research
Decision Sciences Institute

Previous Positions

1983-1986, Assistant Professor, University of Denver
1980-1983, Teaching Assistant/Instructor, University of Minnesota
1986-1987, University of Colorado at Denver, Marketing Department, Assistant Professor
1988, U.S. West, Faculty in Residence

Publications

  • Eric Berkowitz, Roger Kerin, Steven Hartley, William Rudelius, Marketing, 2000
  • Business-to-Business Advertising: A Marketing Management Approach, Lincolnwood, ILL: NTC Publishing Group, 1991
  • "How Buyers View Industrial Salespeople," with H. Michael Hayes, Industrial Marketing Management, 18 (May), 1989
  • ''How Advertising Message Strategies Are Set,'' with Donald R. Glover and Charles H. Patti, Industrial Marketing Management, 18 (February), 1989, 19-26
  • "Direct Mail: Directives for Improved Decision Making," with Charles H. Patti, Journal of Direct Marketing, 2 (Autumn), 1988, 32-40

Profile Details

Last Updated: 8/2/2000

COS Expertise ID #299457
Reference this profile directly: http://myprofile.cos.com/hartleys57