Prof. Linda Tuncay

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Loyola University Chicago
School of Business Administration
Marketing
Assistant ProfessorAppointed: 2005

Mailing Address

1 East Pearson
Maguie Hall 442
Chicago, Illinois 60611
United States

Contact Information

Phone: (312) 915-6134
LTUNCAY@LUC.EDU

Expertise and Research Interests

Qualitative research and gender issues, especially with regard to identity, advertising, persuasion, and shopping behavior. Dissertation examined how male consumers constructed their identity in the marketplace.

Future Research

Gender and consumer behavior issues in East Africa countries, such as Kenya amd Tanzania.

Keywords

COS Keywords:

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Additional Terms:

Advertising Response, Gender Identity, Gender and Consumers, Gender and Marketing, Shopping Behavior.

Memberships

American Marketing Association
Association for Consumer Research

Publications

  • Eileen Fischer, Cele C. Otnes (2007) Pursuing Parenthood: Cognitive and Cultural Perspectives on Goal Striving, Journal of Consumer Research, In Press
  • Linda Tuncay, Cele Otnes (2007) Exploring the link between masculinity and consumption, Brick and mortar retailing in the 21st century, Erlbaum, In Press (bookchapter)

Profile Details

Last Updated: 5/22/2007

COS Expertise ID #1258513
Reference this profile directly: http://myprofile.cos.com/ltuncay