Prof. Nadine Henley

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Edith Cowan University
Faculty of Business and Law
School of Marketing, Tourism and Leisure
Centre for Applied Social Marketing Research
Director
Institute for Child Health Research
Population Sciences
Honorary Research Fellow
Curtin University of Technology
Division of Health Sciences
Centre for Behavioural Research in Cancer Control
Adjunct Professor

Mailing Address

School of Marketing, Tourism, and Leisure
Edith Cowan University
100 Joondalup Dr.
Joondalup, Western Australia 6027
Australia

Contact Information

Phone: 618 6304 5442
Fax: 618 6304 5840
n.henley@ecu.edu.au
http://www.business.ecu.edu.au/profile/schools/mtl/staff/nhenley.htm

Qualifications

Ph.D., University of Western Australia, Social Marketing, 1997.
TQFE, Jordanhill College, Teaching Qualification in Further Education, 1989.
M.A., University of Saskatchewan, 1974.
B.A., University of Wales, 1973.

Expertise and Research Interests

Nadine Henley's primary research interest is in the area of social marketing and particularly what persuades people to adopt healthy and safe behaviours in the areas of:
Alcohol consumption and pregnancy
Bullying prevention
Physical activity and nutrition
Tobacco control
Sun protection
Noise-induced hearing loss
Positive parenting
Mental health.

She has co-authored a book, ''Social Marketing: Principles and Practices,'' with Rob Donovan (2003) and has published widely in the field. Her current research applies social marketing principles to promoting positive environments to facilitate early child development.

Keywords

COS Keywords:

Behavioral or Social Studies, Cancer or Carcinogenesis, Communications, Early Childhood Development, Health and Medicine, Health Behavior, Health Promotion, Marketing, Pediatrics, Preventive Medicine, Psychology.

Additional Terms:

Health Promotion, Parenting, Prevention, Social Marketing.

Honors and Awards

2008, Finalist in Recognising Excellence in Health Promotion Awards, Healthway
2008, Finalist in Recognising Excellence in Health Promotion Awards, Healthway
2006, Finalist, Australian Market and Social Research Society, Research Effectiveness Award: Social Impact

Funding Received

  • Healthway: Alcohol and Pregnancy: Health promotion messages that work, $77,000, 2009 to 2011.
  • Women's Health Services, Improved Services Initiative: Development and evaluation of an ethnicity data collection tool to inform health practice- CaLD background women with co-morbidity, $20,000, 2009 to 2010.
  • Healthway: Benchmarking Smoking Uptake in Western Australian Immigrant Adolescents, $20,000, 2007 to 2008.
  • Healthway: Alcohol and pregnancy: Aboriginal women's knowledge, attitudes and practice, $19,500, 2007 to 2008.
  • Centre for Heart Disease and Diabetes Prevention: Global Corporate Challenge Qualitative Research Project, $5685, 2007 to 2008.
  • Department of Education, Science and Training: Covert bullying - Its nature and prevalence in Australian schools, $173,000, 2007 to 2008.
  • Australian Research Alliance for Children and Youth: Promoting relationships and connectedness to schools by reducing bullying, $39,600, 2007 to 2008.
  • Healthway: Alcohol in pregnancy: health promotion for health professionals, AU$360,000, 2006 to 2008.
  • Edith Cowan University Faculty of Business and Law Strategic Research Fund: Reality television as a 'Place' strategy in social marketing, AU$20,000, 2006 to 2006.
  • Healthway: Alcohol and pregnancy: Women's knowledge, attitudes and practice, $20,000, 2006 to 2007.
  • ECU Faculty Strategic Fund: Ethnicity and smoking uptake. Cultural values as risk or protective factors, $18,000, 2006 to 2007.
  • Healthway: Promoting Optimal Infant Nutrition. The Perth Breastfeeding Project, $36,800, 2006 to 2007.
  • ECU Faculty Strategic Fund: Physical activity with `response efficacy' strategies: Convincing people that being physically active will have specific, beneficial effects on their health, $20,000, 2006 to 2007.
  • ECU Faculty Research Strategic Fund: Taking a new look at physical activity: Leisure, tourism and experiential consumption concepts inform a brand new social marketing approach, $20,000, 2006 to 2007.
  • Western Australian Department of the Environment: TravelSmart Healthy Employees Project, AU$5,000, 2005 to 2006.
  • Healthway, Western Australian Health Promotion Foundation: UV photos enhance parents' commitment to protect their children from the sun, AU$82,000, 2004 to 2006.
  • Healthway, Western Australian Health Promotion Foundation: Using Auditory Simulations to Change Attitudes Towards Noise Exposure, AU$20,000, 2003 to 2004.
  • Healthway, Western Australian Health Promotion Foundation: Using photoaging images to change sun exposure behaviours in young people, AU$20,000, 2002 to 2003.
  • Healthway, Western Australian Health Promotion Foundation: Health promotion appeals to increase physical activity in adolescent girls, AU$20,000, 2002 to 2003.
  • Healthway, Western Australian Health Promotion Foundation: Healthway Mental Health Promotion Scoping Exercise, "Together we do better" campaign, AU$80,000, 2002 to 2003.
  • Commonwealth Dept. of Family and Community Services, Stronger Families Fund: Building stronger families: Empowering parents to prevent bullying., AU$305,800, 2001 to 2003.
  • Healthway, Western Australian Health Promotion Foundation: Threat vs Incentive Appeals for Nutrition and Physical Activity, AU$45,000, 1999 to 2000.
  • Edith Cowan University, Faculty of Business: Exploratory research study into the current issues facing the `grief' (funerals and memorials) industry, AU$4,200, 1998 to 1999.
  • Australian Federal Office of Road Safety: Road Safety Advertising: Literature Reviews and Empirical Study, AU$50,000, 1995 to 1996.
  • Healthway, Western Australian Health Promotion Foundation: Use of Fear in Public Health Promotions: Fear of Death vs Non-Death Threats, AU$42,000, 1994 to 1996.
  • Edith Cowan University, Faculty of Business: Exploratory research study into the concept of fear in public health promotions: Fear of death vs non-death threats, AU$2,500, 1994 to 1995.

Publications

  • Bower, C (2009) Alcohol and Pregnancy: Progress in Australia., The 3rd International Conference on Fetal Alcohol Spectrum Disorder, Victoria, British Columbia.
  • Peadon, E (2009) Alcohol and Pregnancy: What influences Australian women's knowledge, attitudes and practice?, The 3rd International Conference on Fetal Alcohol Spectrum Disorder., Victoria, British Columbia
  • D'Antoine, H (2009) Alcohol and Pregnancy: Australian Aboriginal women's knowledge, attitudes and practice., The 3rd International Conference on Fetal Alcohol Spectrum Disorder, Victoria, British Columbia
  • Payne, J (2009) Alcohol and Pregnancy: An intervention to support health professionals' practice in Western Australia., The 3rd International Conference on Fetal Alcohol Spectrum Disorder, Victoria, British Columbia
  • France, K., (2009) Addressing alcohol use in pregnancy: qualitative study of health professionals in Western Australia., Substance Use and Abuse, 45, In Press
  • Ganeshasundaram, R., Henley, N (2009) Reality television (`Supernanny'): A social marketing `Place' strategy., Journal of Consumer Marketing, In Press
  • Henley, N (2009) Social marketing to prevent childhood obesity: The EPODE program., Preventing Childhood Obesity: Evidence, Policy and Practice ., In Press (bookchapter)
  • Ganeshasundaram, R, Henley, N (2008) Cultural factors affecting smoking trials in Sri Lankan immigrant adolescents: An exploratory study, Journal of Research for Consumers,, 14
  • Bonniface, L, Henley, N (2008) `A drop in the bucket': Collective efficacy perceptions and environmental behaviour., Australian Journal of Social Issues, 43 (3), 345-358
  • Scherrer, P, Henley, N, Sheridan, L, Sibson, R, Ryan, M (2008) Maintaining momentum: The challenge of a workplace physical activity program to sustain motivation and activity., Journal of Research for Consumers, 14
  • Peadon, E, Payne, J., Henley, N., Et Al (2007) Women's understanding, attitudes and practice regarding FAS and alcohol use in pregnancy, 2nd International Conference on Fetal Alcohol Syndrome Disorder Research, Policy and Practice around the world, British Columbia, Canada
  • Bailey, H., Robertson, L., Henley, N., Armstrong, B., Attia, J., Milne, E. (2007) Applying persuasion principles did not increase questionnaire response: A randomised control trial of a fridge magnet gift., Australasian Epidemiologist, 14 (2), 6-10
  • Donovan, R, Henley, N, Jalleh, G, Et Al (2007) People's beliefs about factors contributing to mental health: Implications for mental health promotion, Health Promotion Journal of Australia, 18 (10), 50-56
  • Ganeshasundaram, R, Henley, N (2007) `Decision research' correlates directly with better business performance, Marketing Intelligence and Planning, 25 (1), 45-65
  • Donovan, N, Henley, N, Galleh, G, Et Al (2006) The impact on mental health in others of those in a position of authority: A perspective of parents, teachers, trainers and supervisors., Australian eJournal of Advancement in Mental Health, 5 (1)
  • Henley, N, Jackson, J (2006) Older people's response to the National Physical Activity Guidelines, Journal of Research for Consumers, 10
  • Henley, N (2006) Free to be obese in a `Super Nanny State'? http://journal.media-culture.org.au/0609/6-henley.php, M/C Media Culture
  • Ganeshasundaram, R, Henley, N (2006) Prevalence and Usefulness of Market Research - An Empirical Investigation into `Background' versus `Decision' Research, International Journal of Market Research, 48 (5), 525-550
  • Henley, N, Donovan, R, Francas, M (2007) Developing and implementing communication messages, Handbook of injury and violence prevention, NY, Springer, 433-447 pages (bookchapter)
  • Ganeshasundaram, R, Henley, N (2006) Playing out movie smoking scenes in peer groups: A cautionary tale from Sri Lankan immigrant adolescents, Social Marketing Advances in Research and Theory Conference, Banff, Canada
  • Green, L, Henley, N (2006) Readying ourselves for an avian flu pandemic, Cultural Attitudes towards Technology and Communication Conference, Tartu. Estonia
  • Henley, N, Donovan, R.,, Jalleh, G.,, Silburn, S.,, Zubrick, S..R., Wiliams, A (2005) Marketing mental health: People in authority as intermediaries., 2nd Australian Nonprofit and Social Marketing Conference
  • Brown, D, Henley, N (2005) `Hard core' smokers' response to the Quit! Message: Rationalisations to relieve cognitive dissonance., 2nd Australian Nonprofit and Social Marketing Conference
  • Brown, D., Henley, N.,, Donovan, R.,, Cross, D (2005) Marketing Bullying prevention: A case for segmenting by unmet needs, ANZMAC
  • Raguragavan, G., Henley, N (2005) Marketing the Anti-smoking Message to Immigrant Adolescents: Are Cultural Values Risk or Protective Factors?, ANZMAC
  • James, K, Henley, N, Redmond, J (2005) Perceived constraints to physical activity in adolescent girls: A follow-up study, 7th ANZLAS Biennial Conference
  • Henley, N., Social marketing: ‘Selling’ injury prevention, In R. McClure, M. Stevenson, & S. McEvoy (Eds.). The scientific basis of injury prevention and control., Melbourne: IP Commun, 2004
  • Wang, C. & Henley, N. & Donovan, R., Exploring children’s conceptions of smoking addiction, Health Education Research, 19(6), 626-634, 01 Jan 2004
  • Henley, N. & Hurd, J., Marketing asthma services with threat appeals: A useful interaction between practice and research, Academy of Marketing Conference, Birmingham, UK, July 2003
  • Henley, N. & Donovan, R., Young people's response to death threat appeals: Do they really feel immortal?, Health Education Research, 18(1), 1-4, 2003
  • Donovan, R.J., & Henley, N., Social marketing: Principles and practice, Melbourne, Vic: IP Communications, 2003
  • Perman, F. & Henley, N., Marketing the anti-drug message: Media, source and message credibility interactions, Journal of Research for Consumers, 5, 2003
  • Henley, N., The healthy vs the empty self: Protective vs paradoxical behaviours, M/C: A Journal of Media and Culture, 5(5), October 2002
  • Henley, N., You will die! Mass media invocations of existential dread, M/C: A Journal of Media and Culture, 5(1), 2002
  • Henley, N. & Pettigrew, S., Targeting seniors for social marketing communications: Recommendations for falls prevention messages, ANZMAC 2002, Melbourne, 2002
  • Jackson, J. & Henley, N., Marketing physical activity to older people: Attitudes towards ‘incidental activity’, ANZMAC 2002, Melbourne, 2002
  • Perman, F., & Henley, N., Social marketing of anti-drug messages: Keeping the parental distribution channel open, ANZMAC 2002, Melbourne, 2002
  • Henley, N. & Donovan, R., Death anxiety and threat appeals: Towards a practical application to the field of health promotion, Omega: Journal of Death and Dying, 46(3), 221-235, 2002
  • Henley, N. & Donovan, R., Identifying appropriate motivations to encourage people to adopt healthy nutrition and physical activity behaviours, Journal of Research for Consumers, http://www.jrconsumers.com/, 4, 2002
  • Donovan, R.J., Watson, N., Henley, N., Williams, A., Silburn, S., Zubrick, S., James, R., Cross, D., Hamilton, G., and Roberts, C., Report to Healthway. Mental health promotion scoping project, . Curtin University: Centre for Behavioural Research in Cancer Control., 2002
  • Alexander, N. & Henley, N., Modifying consumption of alcohol using harm reduction: The role of Responsible Alcohol Service, Asia Pacific Advances In Consumer Research Vol 4, Queensland, 2001
  • Wang, C. & Henley, N., Why do children change their minds about smoking? Child development theory applied to social marketing practice, ANZMAC Conference 2001, Massey University, NZ, 2001
  • Brown, D. & Henley, N., Marketing anti-smoking messages to ‘hard-core’, older smokers: Differences in male and female attitudes, ANZMAC Conference 2001, Massey University, NZ, 2001
  • Perman, F. & Henley, N., Marketing the anti-drug message: Source credibility varies by use/non-use of marijuana, ANZMAC Conference 2001, Massey University, NZ., 2001
  • Henley, N., Constructing knowledge with university business students: Conveying the value of the journal article as ‘expert knowledge’, New horizons in university teaching and learning: Responding to change, Curtin University, Perth, 2001
  • Donovan, R.& Henley, N., A conceptual framework for fear arousal and threat appeals in health promotion communications, Health Promotion Journal of Australia, 10(2), 84-88, 2000
  • Henley, N.& Clark-Murphy, M., Surviving the death-care industry in troubled times: Marketing research issues identified by practitioners, Academy of Marketing Annual Conference. Derby, UK, 2000
  • Watson-Heath, R. & Henley, N, Marketing the Arts: Relative effectivenes of generic vs specific marketing strategies, Academy of Marketing Annual Conference. Derby, UK, 2000
  • Pettigrew, S. & Henley, N., The effect of gender and attendance on the performance of marketing students: An Australian analysis, Academy of Marketing Annual Conference. Derby, UK, 2000
  • Henley, N., Using threat appeals in social marketing, In M. Harker, D. Harker, P. Graham & MJ Baker (Eds). Marketing Trends in Australasia: Essays and case studies. Macmillan., 230-242, 1999
  • Henley, N. & Donovan, R., Threat appeals in social marketing: Death as ‘special case’, International Journal of Nonprofit and Voluntary Sector Marketing, 4(4), 1-20, 1999
  • Donovan, R.J., Jalleh, G. & Henley, N., Executing effective road safety advertising: are big production budgets necessary?, Accident Analysis and Prevention, 31, 243-252, 1999
  • Henley, N. & Donovan, R., Unintended consequences of arousing fear in social marketing, ANZMAC Conference, Sydney, 1999
  • Henley, N., Donovan, R. & Moorhead, H., Appealing to positive motivations and emotions in social marketing: Example of a positive parenting campaign, Social Marketing Quarterly, 4(4), 48-53, 1998
  • Henley, N. & Donovan, R., Gender differences in response to death vs non-death threat appeals in a social marketing context, ACR Gender, Marketing and Consumer Behavior Conference, San Francisco, 1998
  • Henley, N., Donovan, R. & Moorhead, H., Appealing to positive motivations and emotions in social marketing: Example of a positive parenting campaign, Innovations in Social Marketing Conference, Washington DC, 1998
  • Ryan, M., Henley, N. & Soutar, G., Gender differences in tourism destination choice: Implications for tourism marketers, ANZMAC Conference, Dunedin, 1998
  • Ryan, M., Henley, N. & Haslam-McKenzie, F., Small business success stories: Emerging trends from businesses in Narrogin, Western Australia, SEAANZ Conference, Burnie, 1998
  • Haslam-McKenzie, F., Henley, N. & Ryan, M., Ordinary women doing extraordinary things: Sharing rural business women’s achievements, 7th Women in Leadership Conference, Perth, 1998
  • Donovan, R. & Henley, N., Negative outcomes, threats and threat appeals: Widening the conceptual framework for the study of fear and other emotions in social marketing communications, Social Marketing Quarterly, 4(1), 56-67, 1997
  • Henley, N. & Donovan, R., Fear in health promotions: Death vs nondeath threats, Innovations in Social Marketing Conference, Boston, 1997
  • Donovan, R.J., Jalleh, G. & Henley, N., Making changes: Effective road safety advertising, Market Research Society of Australia Annual Conference, Sydney (Best Paper Award)., 1997
  • Donovan, R., Henley, N., Jalleh, G., & Slater, C., Road safety advertising: an empirical study and literature review, Report to the Federal Office of Road Safety. (Three volumes.), 1995

Profile Details

Last Verified: 4/28/2009

COS Expertise ID #1054419
Reference this profile directly: http://myprofile.cos.com/nhenley